Oct 24, 2016
Give the The Portfolio Composer podcast a Rating and Review!
A review of the book Fascinate: How to Make Your Brand Impossible to Resist by Sally Hogshead.
It's tough to be better. But far easier to be different. (p. 25)
What
makes you unique and how does the world see you? Branding is all
about how the world sees you. The crazy thing is that we have some
control about how the world sees us! This book covers seven
fascination languages and describes how to use each one to
fascinate your audience.
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