Apr 13, 2017
Ravi Krishnaswami is an award-winning composer and sound designer for media and games. As lead composer and co-owner of COPILOT Music, his credits include Super Bowl commercials, AAA video games, apps, retail installations, television themes and network IDs. Krishnaswami is a faculty member in the music composition MFA program at Vermont College of Fine Arts. He performs in The Sons & Heirs, NYC’s tribute to The Smiths, and will soon release a new album of indie-folk under the name Hybird.
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Composer and entrepreneur Ravi Krishnaswami discusses why you should build your career on relationships and how to get gigs composing for advertising.
Topics discussed in this episode:
- Ravi's New Music Box Articles:
- Stuff I Learned Writing Music for Advertising: The Evolving Ecosystem and Tearing Down Walls
- Stuff I Learned Writing Music for Advertising: Problem Solver, Not Widget Maker
- Some Stuff I've Learned Writing Music for Advertising: References, Briefs, and Conference Calls
- Some Stuff I've Learned Writing Music for Advertising: Why I Keep Doing This
- Frank Oteri
- Studio vs freelance composing
- Breaking into the sync music scene
- There is more work out there now than before
- The power of networking
- Relationship building
- Be more than an email, be a person
- Being in the room & being present
- Starting COPILOT Music
- Developing trust
- Building a career is relationship building
- Writing Works for Hire
- Physical vs digital media
- Spending money carefully
- Thinking businessly about what you need & don't need
- Business is going small and light
- Be conservative & build up financially
- Professionalism
- Proofread emails
- Thinking about the entire project & context
Website:
Other links:
- Ravi's interview by Emily McMillan on VGMOnline.net (Video Game Music Online)
- Ravi's upcoming (April 22-23, 2017) AMAP Music Composition Workshops in NYC
Recommended Listening:
Recommended Reading:
- Johnny Marr, Set the Boy Free: The Autobiography (guitarist and co-founder of The Smiths)
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