Michael Katz, specializes in helping
independent professionals get more and better clients by
positioning themselves as Likeable Experts. Since launching
Blue Penguin in 2000, Michael has been quoted in The
Wall Street Journal, The New York Times, and other media. He is the
author of four books, and has published more than 400 issues of
“The Likeable Expert Gazette,” a twice-monthly email newsletter and podcast. Michael has an MBA
from Boston University and a BA from McGill University.
Author and marketing consultant Michael Katz discusses his
latest book, The Likeable Expert, and how to sell your art
and service by being likeable
About the Podcast
A weekly interview-based podcast to help composers with the business end of writing music through mindset, marketing, and business skills.