Ep 219-Sune Hjerrild on Building a Tech Business in the Opera Industry

Sep 23, 2019

The former opera singer Sune Hjerrild, had the vision of what is now Truelinked after experiencing how the disconnect between the ‘four As’ (Artists, Arts Organisations, Agents and Audience) of the classical music industry could sometimes cause havoc in an artist’s career, and greatly impede the working process of arts organizations and agents. In 2013 Sune and his partner founded Truelinked that now employs 20 people and have clients all over the world. In 2018 the company acquired Operabase.

 

 

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Opera star and startup founder Sune Hjerrild of Truelinked discusses why it's important to consider all the stakeholders, using data to improve the opera industry, and necessary business skills for musicians.

 

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This episode was edited by E.J. Sadler at Studio184.